Gina Phelan enthusiastically helps to guide Tipping Structural Engineers' overall strategic direction, focusing on organizational, leadership, and employee development, as well as strategic planning, branding, marketing, and client development.
Gina is committed to facilitating Tipping's continued growth as a business and as a firm of true innovation, where new and expansive patterns of thinking are nurtured and where people are encouraged toward generative learning and higher levels of engagement. A certified Integral Coach® with a focus on leadership development, Gina coaches individuals and teams, laying the groundwork for continuous learning, self-mastery, and long-term excellence. She has been invited by industry groups to speak and lead workshops on the disciplines of conscious leadership and personal development.
Gina honed her expertise in management, marketing, and design in the world of magazine and book publishing. Her experience includes twelve years of graphic design and management positions at Cahners Publishing and the McGraw-Hill Companies’ School Division; seventeen years as co-owner of a design studio serving book publishers; and eight years directing and managing the publishing arm of a nonprofit organization. (Her book and book cover design have won top recognition nationally at the New York Book Show.) Gina's marketing experience includes directing the promotional strategy and activities of a group of media properties, including six consumer and trade magazines, two cable TV shows, and two sampling-and-couponing vehicles.
Gina served a two-year term as co-chair of AIA San Francisco's Committee on the Environment; is active with the Mentoring Pathways committee of the Society for Marketing Professionals (SMPS); and is a member of the Bay Area Organizational Development Network (BAODN), the Society for Organizational Learning (SoL), and the International Coaching Federation (ICF). She holds a B.A. in Communications from Fordham University in New York City, a Professional Coaching Certification (PCC) from San Francisco's New Ventures West, and is an ICF Associated Certified Coach (ACC). She joined Tipping in 2009 as the marketing lead and was named associate in 2014.